LONDON 23 August 2012
Media 10, the publishing and events company based in Loughton, Essex, in conjunction with Exact Editions, the London based web services company, are to introduce an innovative way of selling digital subscriptions to Grand Designs Magazine via a branded voucher card at the Grand Designs stand, at the 100% Design show at Earls Court,19-22nd September.
In exchange for the price of a digital subscription the customer will be given a glossy card with activation instructions overleaf. This will give the subscriber immediate access to Grand Designs Magazine online and on their iPad. In addition, all subscribers will be able to search and read a year's back issues as part of their digital subscription package.
Mark Kenton, Magazine Marketing Manager at Media 10 said: " I am thrilled to be introducing this innovative way of selling digital subscriptions directly from an exhibition stand using the Exact platform. I think that voucher cards will form a key part of our digital subscription marketing strategy in the forthcoming months."
Daryl Rayner, Managing Director of Exact Editions said: "Visitors to the 100% Design show will be able to buy an annual subscription and sync issues immediately on their iPad, reading issues as they go home on the tube."