LONDON 12th September 2013
The luxury biannual fashion title, AnOther Magazine, published by Dazed Group, has launched an app for the iOS Newsstand. Famous for its Hollywood cover stars, and high end fashion spreads, the elegant title will now be globally available at the tap of a button. Apple’s Newsstand the worlds largest digital marketplace for magazines, will help AnOther magazine to connect with global fashion connoisseurs.
AnOther Magazine has joined its sister title Dazed & Confused in building a firm digital presence within the app store. Originally launched in print in 2001, subscribers to the app, will gain access to a 7 year archive of the highly collectable periodical, as well as each new issue going forward. App subscribers will instantly be able to search, share and savour 14 issues of high class commentary, culture, and couture.
The brand new app has been developed in partnership with digital magazine experts Exact Editions. Exact Editions apps are designed to ensure that the original magazine is the focus of the app, with no gimmicks, rather a clean design that will instantly marry the aesthetics of the title with the fantastic iPad retina display. The AnOther Magazine app, as with all Exact Editions app, comes with the capability of site-wide access. This gives AnOther Magazine the potential to reach not just single subscribers but a hotel, plane or conference full of iPad owners.
An additional magazine published by Dazed Group, will also be available on Newsstand from the 26th September 2013. AnOther Man, focuses on menswear fashion essays and interviews, and will help cement Dazed Group’s position at the forefront of fashion publishing on digital platforms.
Daryl Rayner, Managing Director of Exact Editions said about the app launch: " We're pleased to continue our partnership with the Dazed group, by bringing another two distinguished titles to Apple’s Newsstand. Fashion magazines really benefit from the iPad’s fantastic display, while the strong content of the magazine will mean subscribers can really benefit from exploring the archive using the Exact Editions app."
Stuart White, Circulation Manager at Dazed Group said: " We are delighted to be working with Exact Editions to bring more of our magazines to the App Store. AnOther Magazine and AnOther Man will both shine on the iPad. It is great that we can now offer these magazines to the wide audience that Newsstand offers."